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Realize a Higher Marketing ROI with Predictive Analytics.
Let the power of predictive analytics work for you to create more targeted, effective campaigns. Develop insight into customer lifetime value, customer preferences & affinity towards offers. Our solutions deliver customer behaviour models and marketing optimization models for:
Whether you are looking to increase your sales pipeline with more qualified leads, grow customer lifetime value or increase the retention rate of high value customers, marketing analytics will deliver the results that you need to ensure your organization's success.
Target and Sell to the Right Prospect, Right Now. Acquiring new customers creates distinct challenges for marketing organizations. How do you deliver the right message to the right prospect through the right channel at the right time? How do you ensure only sales ready leads are moved into the sales pipeline and the rest are cultivated?
Intense competition for new customers can substantially increase the cost per lead while decreasing potential customer lifetime value. Through the use of predictive analytics, marketing professionals can continually optimize marketing campaigns to ensure profitable results.
Grow Each of your Customer Relationships to Maximize Lifetime Value (LTV). Acquiring new customers requires the majority of a marketing organization’s budget, time and focus. Yet, acquisition is only the beginning of the relationship. If you understand the potential Lifetime Value (LTV) of your customers, you can accelerate profitability and maximize the return on the marketing spend.
Understanding Customer Lifetime Value ensures your total marketing investment assists in deepening customer relationships and increasing profitability. Through the use of predictive analytics you can create offers and campaigns that appeal directly to your most profitable customers, gaining a greater share of their discretionary spend. You can further analyse campaign results to create new offers and campaigns that keep your company top-of-mind and increase overall customer value.
Recognize Churn Triggers and Implement Programs to Retain Your Best Customers. You, as a marketing professional, know it costs more to acquire a new customer than to keep one. You also know that keeping customers happy & profitable can be hard to do. You need to identify & anticipate the triggers that are signalling that a customer is about to leave or become inactive.
Bring Your Best Customers Back. When good customers go away, you work to get them back. With predictive analytics you can make your marketing dollar work smarter so reactivating customers is a profitable activity, adding to your bottom line with the first new purchase.
With your historical data matched to present day conditions our solution will refine your marketing efforts. Analysis & modelling will help you to target likely candidates for win-back and create compelling offers.
Determine Optimal Marketing Triggers at the Customer Level. Successful marketing is about increasing efficiency & decreasing time to market. Incorporate predictive analytics & reporting into your campaign planning process will allow your organisation to realize a substantial return on investment through increases in qualified response rates, offer acceptance, customer retention & campaign profitability.
Develop sophisticated & highly effective marketing programs based on predictive modeling techniques without the need to hire statisticians.